<ul data-eligibleForWebStory="false"><li>Thought leadership is crucial for shaping a company's reputation by increasing visibility, demonstrating expertise, and building trust.</li><li>However, pursuing thought leadership without careful planning can backfire, leading to unintended damage, strained relationships, and reputational fallout.</li><li>Unchecked messaging can cause confusion, misrepresent the company's values, and alienate stakeholders, potentially harming the overall image.</li><li>Executives must ensure messaging clarity, legal compliance, and authenticity to avoid credibility issues, mistrust, and brand voice dilution.</li></ul>

When Thought Leadership Backfires on Company Reputations

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