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Why Most AI Founders Struggle With Content (And How to Fix It Without Burning Out)
- AI founders often struggle with content creation due to time constraints and lack of a system.
- Founders don't need to dedicate hours a week but require a system to extract their voice efficiently.
- Using an onboarding system to capture insights and stories can streamline content creation.
- Content may lack engagement if it lacks emotional hooks, clear positioning, or is too self-focused.
- Utilizing viral structures and focusing on the audience's struggles can enhance content effectiveness.
- Founders should consider hiring a ghostwriter who understands their industry and can capture their tone.
- Content without a strategy won't drive sales; mapping content to the sales funnel is crucial.
- Capturing the founder's tone can be systemized through voice memos and a voice bible for the writer.
- Overcoming the fear of wasting money on content creation involves starting with a trial and setting clear expectations.
- Using a structured content rotation and frameworks like GAP can help founders consistently create engaging content.
- Content creation is essential for founders to establish authority, attract leads, and build a personal brand.
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