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Why Ubisoft needs a new IP now more than ever.
- Ubisoft's strategy of releasing a new game in a franchise annually, like Assassin's Creed, may lead to repetitive and uninspiring games in the long run.
- AC Origins introduced new mechanics and RPG elements successfully but subsequent releases like AC Valhalla felt overly grindy and repetitive.
- Ubisoft's rapid release schedule led to games feeling stale and exhausting for players, ultimately impacting their reputation.
- The success of games like GTA V and Red Dead Redemption, with longer development cycles, highlights the value of taking time to create detailed and meaningful experiences.
- Ubisoft's reliance on existing IPs like Assassin's Creed, FarCry, and Watchdogs has led to a lack of innovation and differentiation among their games.
- The need for Ubisoft to create a new IP from scratch, free from past influences, is emphasized to rejuvenate their gaming catalog and appeal to a wider audience.
- Ghost of Tsushima is cited as an example of a game with fresh ideas and deep storytelling that rivals what a new Assassin's Creed game could offer.
- The potential success of a new IP demands a departure from the churn-and-burn approach of releasing sequels yearly, as exemplified by Assassin's Creed.
- Developing a new IP with original concepts, taking time for quality development, and avoiding the pitfalls of repetitive gameplay loops is crucial for Ubisoft's future success.
- Creating a game that resonates with players on a deeper level, akin to the impact of Red Dead Redemption 2, can set a new IP apart from existing Ubisoft franchises.
- The call for Ubisoft to invest in a new IP highlights the necessity of balancing innovation, quality, and creativity to break away from the repetitiveness of their current game lineup.
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