<ul><li>Nectar Social, a startup founded by Misbah and Farah Uraizee, raised $10.6M to address challenges for brands in converting attention into revenue in the new landscape of commerce.</li><li>The company's AI-powered platform focuses on social management, attributes revenue to organic engagement, and scales personalized direct message conversations to bridge the social-to-revenue gap.</li><li>XRC Ventures, where Nectar is a portfolio company, believes in creating value through strategic connections and opportunities rather than just providing capital.</li><li>Nectar Social is partnering with disruptor brands in beauty, wellness, food & beverage, and lifestyle sectors, showcasing a successful strategy for early-stage investing and technology platform utilization.</li></ul>

XRC Portfolio Success: Nectar Social Raises $10.6M to Bridge the Social-to-Revenue Gap

Discover more