Rolex faced numerous struggles, including lack of funding and market trust, as well as the impact of two World Wars.Smart marketing moves helped position Rolex as a symbol of reward for greatness, with watches given to explorers, pilots, and athletes.The breakthroughs for Rolex included creating the first certified chronometer wristwatch and achieving success in extreme environments.Rolex's story of identity and quality over shortcuts provides lessons for entrepreneurs to stay true and build something meant to last.