Google Wallet provides a digital loyalty card solution for businesses wanting to offer modern wallet experiences to users.
The process involves generating a 'Save to Google Wallet' link that stores loyalty cards, including QR code, points, and branding, on users' phones.
Key steps include setting up the Google Wallet API, creating a Laravel service for card generation, and building the link for users to save their loyalty card.
The loyalty card is securely saved to the user's Android device, providing a seamless and branded experience at checkout without the need for a separate app.