<ul data-eligibleForWebStory="true">Crypto sponsorships in sports have evolved beyond surface-level marketing to deeper integrations.Partnerships like WhiteBIT and Juventus show a shift towards integrating crypto infrastructure within traditional industries.Crypto companies are moving towards embedding product-driven engagement layers into their partnerships.This includes on-chain ticketing systems, NFT-based loyalty programs, and crypto payment options for merchandise and events.Developers now have vast opportunities to build blockchain apps catering to entertainment and global fandom culture.Partnerships like this expand the integration surface for blockchain apps beyond exchanges and DeFi.The partnership's impact on crypto token prices highlights real-time feedback loops between product news and market reactions.It emphasizes the need for developers to pay attention to user behavior, market trends, and demand for various services within the ecosystem.Successful crypto partnerships are now measured by fan-driven smart contract interactions, on-chain metrics, and cross-industry on-chain commerce.Partnerships serve as signals for developers to gauge infrastructure expansion and anticipate the direction of Web3 app development.This partnership signifies a shift in measuring success in crypto partnerships towards fan engagement and on-chain interactions.Developers are encouraged to prepare for new opportunities and user influx in the evolving Web3 landscape.