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☕️ Invisib...
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☕️ Invisible Menus and Broken Funnels: Applying Digital Product Thinking to a Physical Cafe

  • The application of digital product thinking to a physical cafe reveals insights about customer activation.
  • Digital products prioritize user activation as a crucial step for long-term retention and revenue generation.
  • Comparing offline and online experiences highlights similarities and contrasts in customer activation.
  • Adopting the pirate funnel framework enables consistent delivery of seamless experiences across different domains.

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