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🏗️ Sending with structure
- Newsletter planning is essential for supporting the creative process and delivering compelling content to subscribers.
- Key aspects of newsletter planning include defining the purpose, creating a content calendar, and aligning topics with audience expectations.
- Researching the target audience and sending surveys can help refine content strategies for both new and established newsletters.
- Choosing the right time and frequency for sending newsletters, along with streamlined workflow processes, can boost engagement.
- Designing an effective newsletter involves prioritizing readability, crafting compelling subject lines, and utilizing clear hierarchy and CTAs.
- Content organization best practices focus on presenting work attractively to readers, enhancing search engine visibility, and engaging site visitors.
- Popular strategies for content organization include chronological posts, featured post feeds, categorization, and landing pages with subscription forms.
- Custom site structures and themes offer opportunities for unique content organization tailored to specific needs and preferences.
- Additional newsletter resources like curated tutorials and subscription forms can enhance reader engagement and facilitate growth.
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