SEO (Search Engine Optimisation) is essential for web developers to ensure websites rank well on search engines like Google.
Key SEO factors for web developers include clean HTML structure, SEO-friendly URLs, fast page load speed, mobile-first design, sitemaps, meta tags, alt text for images, and canonical URLs.
Tools like Lighthouse, Google PageSpeed Insights, Ahrefs/Web.dev, and Yoast SEO can help developers with SEO optimization.
Developers should focus on writing clean code, optimizing performance, and incorporating SEO strategies to build successful websites that rank, convert, and cater to user needs.