Too Good To Go successfully leveraged a simple yet effective model to tackle food waste in Europe.
The company connected merchants with surplus food to consumers seeking affordable and sustainable meal options through surprise food bags.
Their GTM strategy focused on hyperlocal sales activation, mission-led messaging, press coverage, and zero integration onboarding, leading to significant growth and impact.
With over 75 million users, 150,000 food partners, and 300 million meals saved, Too Good To Go showcases a sustainable GTM approach that prioritizes user engagement and impact.