<ul data-eligibleForWebStory="false"><li>Spotify Wrapped is a masterclass in product psychology, user delight, and viral growth, focusing on shareable stats and personalized content.</li><li>The use of visuals and personalization in Spotify Wrapped creates a sense of identity and ownership, fostering a deeper emotional connection with users.</li><li>Spotify Wrapped frames user stats as awards, appealing to ego by presenting data in relatable, specific, and humblebrag-worthy ways.</li><li>The article discusses how to implement a 'Wrapped' system in different apps, emphasizing the importance of bringing delight into even utilitarian applications like news readers.</li></ul>

🧠 What I Learned from Spotify Wrapped’s UX Magic (and How I’d Build It)

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