<ul><li>Measuring the financial value of design in a company is complex due to various factors that contribute to its evaluation.</li><li>Design Return on Investment (DROI) is a concept that measures the economic value that design brings to a business.</li><li>Companies that invest in design tend to be more innovative, profitable, and experience faster growth.</li><li>Studies have shown a strong correlation between superior business performance and strong design capabilities.</li></ul>

#02 — What is the business value of good design?

Discover more