<ul><li>A recent survey by Insurity revealed that 22% of consumers have avoided filing insurance claims due to frustrating or complicated digital processes.</li><li>The survey also found that 64% of consumers would consider switching insurers for a more seamless digital experience, emphasizing the importance of intuitive digital interactions in retaining customers.</li><li>Insurers are urged to prioritize user-centric digital experiences, especially during the claims process, to build trust, loyalty, and long-term customer value.</li><li>The survey highlighted the critical impact of poor claims experiences on trust and customer loyalty, underscoring the need for insurers to invest in technology paired with a strong emphasis on user experience.</li></ul>

1 in 5 Consumers Avoid Filing Claims Due to Frustrating Digital Processes, According to Insurity’s Latest Survey

Discover more