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UX Tweak
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10 Crucial UX KPIs: What & How to Measure
- Tracking UX KPIs is crucial for increasing conversions, reducing support costs, improving retention, and building stakeholder trust.
- Behavioral KPIs focus on user actions, while attitudinal KPIs gauge how users feel.
- Crucial UX KPIs include task success rate, onboarding completion rate, time on task, error rate, and more.
- Setting up a research repository, prioritizing key metrics, and using dashboards can help track KPIs over time.
- Sharing KPI insights in UX reports involves explaining the 'why,' connecting to business goals, using visuals, and making recommendations.
- UX KPIs are metrics that measure the effectiveness of user experience, focusing on usability testing, engagement, and satisfaction.
- Lord Kelvin's quote 'If you can't measure it, you can't improve it' emphasizes the importance of tracking UX metrics.
- Tools like UXtweak, Maze, Hotjar, and Qualtrics can help measure and track UX KPIs effectively.
- Measuring UX KPIs like task success rate, onboarding completion rate, and error rate can lead to actionable insights for improving user experiences.
- Sharing UX KPI success in reports requires starting with the 'why,' connecting metrics to business goals, using visuals, tailoring insights to audiences, and making clear recommendations.
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