Picnic, a tech-first grocery shopping platform, shares 10 key lessons learned in their 10 years of innovation and engineering.Building a culture of innovation involved forming small, autonomous teams and encouraging everyone to contribute to innovation and development.Developer experience was made a priority, leading to the development of self-service tools and a feedback-driven culture.The power of platforms was recognized, with commonalities between products being leveraged to improve code quality and accelerate development.Infrastructure was scaled for innovation through automation, continuous integration, and decentralizing infrastructure ownership.Data-driven decision-making was emphasized, with a focus on building a strong data infrastructure for efficient analysis and machine learning.People-centric tech approach prioritized talent development, collaboration, and continuous learning over rigid structures.Continuous improvement through feedback loops, both internally and from customers, was highlighted for driving innovation and quality.A balance between agility and stability was achieved by embedding quality, security, and reliability early in the development process.Automation journey focused on transitioning from rule-based logic to AI-based decision logic for scalable, data-driven decision-making.Prioritizing long-term vision ensured business and technology alignment with a focus on continuous improvement and adaptability.