<ul><li>Do Not Cut Acquisition or Retention Spending. Chances are, someone in your organization will want to make these cuts! It looks painless. But it will strangle your future — both the immediate and long-term. You may never recover from these cuts.</li><li>Patch the Leaky Bucket. Improving donor retention is the smartest and lowest-cost way to improve revenue.</li><li>Reevaluate and Reassert Your Case for Support. What makes your mission important — now more than ever? Donors want to make a difference, and they want to do relevant and timely things. Make sure your fundraising motivates them now.</li><li>Cut Costs with a Scalpel, Not an Axe. If you must cut, cut things that don’t grow revenue.</li></ul>

10 things fundraisers should be doing NOW

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