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13 creator-economy startups to watch in 2024, according to top VCs
- A new crop of startups is fighting to develop products that break through the noise and help creators build their businesses.
- Goldman Sachs estimated the creator economy could hit $480 billion annually by 2027, driven largely by influencer marketing and advertising revenue.
- Business Insider asked investors with expertise in the creator space which startups they felt showed promise.
- Here are those 13 creator startups to watch in 2024, listed in alphabetical order:
- Agentio is an advertising platform for brands and creators to track campaigns.
- Captions lets creators make AI-generated and edited video content.
- Delphi helps creators use digital 'clones' to scale fan engagement.
- DreamFlare built a platform for AI storytelling.
- Flavrs is obsessively building tech for food creators.
- Ingenius wants to help influencer marketers stay organized.
- Kajabi is an online course platform that recently expanded into newsletters.
- Lost In is a travel-media startup founded by ex-Jukin Media execs.
- Merse makes digital comics more interactive using AI.
- RedCircle is tackling adtech for podcasters.
- ShopMy is a social-commerce platform that uses affiliate and influencer marketing.
- SymphonyOS helps artists and music creators automate their marketing.
- Trips wants to be a system of record for creator copyright.
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