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13 Web Design Best Practices That Actually Convert
- Conversion-focused web design is more important than aesthetically pleasing websites, as proven by analysis and A/B testing on high-performing sites.
- The speed of a website is crucial for conversions, as even a 1-second delay can reduce conversions by 7%.
- Mobile-first design is essential with over 70% of web traffic coming from mobile devices in 2025.
- Following the F-pattern layout and utilizing white space strategically can significantly improve user engagement and conversion rates.
- Implementing color psychology and typography best practices can trigger desired emotional responses and enhance readability for better conversion outcomes.
- Effective navigation design, visual hierarchy, and leveraging social proof strategically are key elements for improving user experience and conversions.
- Simplified forms, persuasive UX writing, and microinteractions play vital roles in reducing friction and guiding users towards conversion actions.
- Web accessibility is essential for reaching a broader audience, and incorporating accessibility improvements can lead to better overall conversion rates.
- Strategic use of microinteractions can enhance user engagement and create a polished website experience, contributing to improved conversion rates.
- Consistency in branding, usability, and user-centric design are emphasized for increasing trust and recognition, ultimately leading to higher conversions.
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