20 years ago on May 12, 2005, Xbox 360 was unveiled on MTV, hosted by Elijah Wood, showing Microsoft's foresight in the gaming industry.
The 20-minute show, though now embarrassing, showcased Xbox's forward-thinking approach and early adoption of digital content and online gaming.
The show featured a woman revealing the Xbox 360 from her shoulder bag, introducing the console to viewers as the 'future of gaming.'
The special also included celebrities, music performances, and a segment explaining the design and concept behind Xbox 360.
J Allard discussed the idea of buying digital content on a console using the internet, a concept that was groundbreaking in 2005.
Xbox Live, the marketplace, and other features introduced with Xbox 360 laid the foundation for modern gaming experiences.
While excited about the technological advancements, the show also hinted at the early stages of microtransactions, like buying clothes for digital characters.
Elijah Wood signed off by expressing excitement for the potential of Xbox 360, a console that marked Microsoft's success in the gaming market.
The event highlighted how Xbox's vision for online gaming and digital content has become standard in the industry over the past two decades.