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2025 is a Pivotal Year for BNPL as Providers, CFPB Clash Over Regulations

  • The Consumer Financial Protection Bureau (CFPB) has issued an interpretive rule that classifies buy now, pay later (BNPL) firms as credit providers, legitimizing them as a mainstream form of credit.
  • The CFPB aims to set regulations on BNPL offerings and require providers to offer the same legal protections as credit cards.
  • BNPL loans are subject to Regulation Z, and new disclosures are required for BNPL companies.
  • A lawsuit by the Financial Technology Association against the CFPB highlights key issues that the agency and the industry will face in 2025.

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