To scale your startup, focus on finding and engaging the right audience through targeted marketing strategies, such as community-based marketing in tight-knit spaces like university campuses.
Ensure your business is built to handle growth sustainably by evaluating factors like product reach, automation systems, and pricing models for long-term profitability.
Retaining existing customers is more cost-effective and builds brand loyalty, so consider forming partnerships to access large, relevant audiences instead of heavily relying on ads.
Maintain a balance between growth, operational capabilities, and customer retention to achieve sustainable and thriving business growth.