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3 ways to beat the Curse of Knowledge that’s shackling your fundraising

  • Fundraising can be challenging due to the Curse of Knowledge, where fundraisers have more knowledge about their cause and organization than their donors.
  • To overcome this challenge, fundraisers should tell stories, use language and metaphors that are easily understandable, and be the reader's wingperson on their fundraising journey.
  • Telling stories and including the reader helps in persuading them to take action.
  • Avoiding insider jargon and making the donor feel smart and capable is crucial in building their knowledge and connection with the cause.

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