Fundraising can be challenging due to the Curse of Knowledge, where fundraisers have more knowledge about their cause and organization than their donors.
To overcome this challenge, fundraisers should tell stories, use language and metaphors that are easily understandable, and be the reader's wingperson on their fundraising journey.
Telling stories and including the reader helps in persuading them to take action.
Avoiding insider jargon and making the donor feel smart and capable is crucial in building their knowledge and connection with the cause.