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33 Rejections & 18 Months of Field Testing Later, This Duo Built Mokobara, an Indian Luggage Brand That Clocked Rs 117 Cr in Revenue in FY24
- Indian travellers faced limited luggage options until Sangeet Agrawal and Navin Parwal created Mokobara, a premium travel brand focused on design and quality.
- The founders, previously from Urban Ladder, collaborated to build luggage that they personally liked, leading to the inception of Mokobara.
- Mokobara rejected 33 pitches, staying true to their vision of high-quality, design-driven luggage despite initial investor skepticism.
- The brand prioritized craft over scale, refusing investments that didn't align culturally and focusing on building obsession rather than chasing valuations.
- Mokobara's meticulous product development process involved field testing, collaboration with OEMs of top brands, and a focus on both aesthetics and functionality.
- The founders embraced timeless, identity-led design, favoring minimalist silhouettes, neutral tones, and collaborations that added layers of personality.
- Mokobara's distribution strategy blends online D2C with experiential offline retail, creating a seamless omnichannel experience for customers.
- Their marketing strategy emphasizes design-led storytelling, working with micro-influencers, and creating retail spaces that reflect the brand's identity.
- Mokobara's revenue growth, reaching ₹117 Cr in FY24, stemmed from high repeat purchases, low return rates, and an organic traction approach over paid marketing.
- Despite facing controversies like the Diljit Dosanjh ad and 'copying' trolls, Mokobara responded creatively, strengthening customer loyalty and driving record sales.
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