<ul data-eligibleForWebStory="true"><li>Fundraising success hinges on impactful photos that convey a powerful story.</li><li>Photos should not be mere decorations but rather narratives that captivate viewers.</li><li>Key points to consider for effective fundraising photos:</li><li>1. Ensure photos are large enough for viewers to clearly see.</li><li>2. Avoid using too many photos that dilute the impact of the main story.</li><li>3. Select photos that are easily understood without being too abstract.</li><li>4. Include captions to enhance the storytelling aspect and convey the intended message.</li><li>5. Opt for photos with people as the main subject, as faces attract engagement.</li><li>6. Eye contact in photos enhances viewer connection and interest.</li><li>7. Ensure facial expressions align with the narrative to avoid confusion.</li><li>8. Background details should complement and not detract from the story.</li><li>9. The photo's story should align with the message conveyed through words for consistency.</li><li>Published on May 16, 2019.</li></ul>

4 no-nos and 5 must-dos for for great fundraising photos

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