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4 Secrets to Creating a Sales Presentation Folder That Sells
- Crafting an impactful sales folder is an art form. It makes you stand out from the competition and encourages prospects to learn about your brand and service.
- The front cover is a great space to showcase your brand by featuring your logo. Use unique shapes or images that imply an opening motion to catch people's attention.
- Interior pockets extend your brand's narrative. A well-crafted interior panel ensures that your message will be reinforced with the recipient.
- The back cover is equally important as the front one. Put your contact information here so that prospects can contact you for details about your service and business.
- Use Call-to-action points to establish the next step in the sales funnel. Make them attractive by using different colors and sizes.
- Functional tools in the folder can simplify the selling process by incorporating specialized pockets, secure attachment methods, and robust materials.
- People are more likely to recall information when using multiple senses. Add light and texture to your folder design to be more engaging and sophisticated.
- Metallic ink and foil create a captivating sheen that adds sophistication. Coatings and embossing add personality to the sales folder while amplifying sales appeal.
- Poly folders are made from a durable plastic resin that can withstand frequent handling, making them ideal for sales environments. They’re especially useful as in-store tools that staff can use again and again.
- Follow these tips to help you design folders that look impressive and drive results for your business and service.
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