<ul data-eligibleForWebStory="false"><li>To improve search rankings, technical changes are crucial for Shopify websites, despite good product photos and catchy titles not being enough.</li><li>Factors like website speed, up-to-date SEO optimization, clean URL structures, and structured data markup play a significant role in enhancing search rankings on Shopify.</li><li>Slow-loading websites can harm search rankings, making it vital to optimize loading speed by compressing images, minimizing apps, and streamlining site code.</li><li>Regularly updating SEO elements like product titles, meta descriptions, and image alt text is necessary to stay competitive, along with ensuring a clear page purpose, avoiding duplicate content, and having concise product descriptions.</li></ul>

4 Technical Changes That Can Enhance Your Shopify Website’s Search Rankings

Discover more