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43% of games skipped GPU upgrade to pay rent instead | Liquid Web
- About 43% of gamers skipped GPU upgrades to pay rent instead, according to a report by Liquid Web.
- Liquid Web surveyed 1,000 PC gamers to understand their buying decisions and found that 62% would opt for cloud gaming if latency issues were resolved.
- Factors like AI upscaling and cloud gaming are reshaping how gamers assess their upgrade needs.
- Despite brand loyalty, 36% of gamers have switched GPU brands during upgrades based on performance and price.
- Influencers play a significant role in swaying gamers' GPU brand preferences, with 35% swayed away from specific brands.
- Financial and technological shifts such as cloud gaming and AI are making high-end GPUs less essential for Gen Z.
- Nvidia remains a preferred GPU brand for 73% of gamers, particularly among power users.
- 22% of gamers use price alert services to monitor GPU price changes, and 45% have opted for used or older GPU models.
- GPU shortages have impacted one in 7 gamers' gaming or productivity, with 39% planning to wait 1-2 years for an upgrade.
- 42% of gamers would skip a future GPU upgrade if AI upscaling or cloud services met their performance needs, signaling a potential shift in GPU demand.
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