<ul><li>Zilliant released findings from its Business Tariff Impact Survey, indicating that 44% of US businesses plan to pass tariff costs to customers.</li><li>The survey of 400 senior executives reveals that 90% of business leaders report macroeconomic factors impacting their pricing levels.</li><li>Tariffs are increasingly influencing business strategy, with 23% of respondents identifying tariff-related expenses as their primary pricing challenge in 2025.</li><li>45% of respondents identified tariff-related expenses as their primary pricing challenges, and 42% of companies have shifted suppliers or sourcing regions to respond to tariff changes.</li></ul>

44% of US Businesses Plan to Pass Tariff Costs to Customers, Zilliant reports

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