AI-enhanced voice search on Fire TV with Alexa: Amazon showcased AI-enhanced voice search on Fire TV with Alexa, making it easier for users to find shows and movies by simply speaking their preferences.
Cars with Alexa and Fire TV integrated: Amazon demonstrated integration of Fire TV, AWS, and Alexa into cars, featuring the Acura ZDX and the BMW X3 M50 as examples.
Echo Show 15 and 21: The larger Echo Shows now support Fire TV apps and channels, offering a new platform for developers to reach a wider audience.
Fire TV 85" Omni Mini-LED and Soundbar Plus: Amazon showcased the 85" Fire TV and Soundbar Plus, providing immersive audio experiences with Dolby Atmos.
AI-generated images on Fire TV: Fire TV now has the ability to generate AI-generated images upon user request, offering a unique visual experience.
Delorean: Clarios displayed a Delorean from Back to the Future at CES.
Boring Company/Tesla loop: CES offered free rides in Teslas through Boring Company tunnels for easy transportation within the Convention Center.
Holograms: Hypervsn showcased a 20-foot tall hologram, leaving an impressive visual impact.
Zoox robotaxis: Zoox, a part of Amazon, presented their automated taxis in Las Vegas, offering demo rides to selected attendees.