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5 Key Digital PR Instruments That Will Grant a Startup A Competitive Edge And Increased Visibility
- Digital PR is crucial for young businesses to establish themselves in the market.
- Muck Rack is a PR software that allows startups to connect with reporters and submit their pitches, helping them to get media coverage and build networks.
- BuzzSumo helps in understanding the type of content that people are looking for and identifying trends to generate highly shareable content.
- SEMrush specializes in SEO and allows startups to optimize their content for relevant audiences, enhancing their brand exposure and authority.
- HARO is helpful in getting media attention and coverage without incurring huge costs by facilitating contacts between reporters and startups.
- Brandwatch enables social listening which allows startups to monitor online conversations about their brand or product to address feedback and enhance customer satisfaction.
- According to research, SEO-enabled PR strategies are likely to increase website traffic by 73% more than those that do not.
- Companies that employ social listening are 27% more likely to experience positive customer interactions compared to those that don’t.
- Implementing digital PR tools such as Muck Rack, BuzzSumo, SEMrush, HARO, and Brandwatch can help startups establish credibility, increase brand awareness and reach out to their targeted audience.
- Incorporating such tools in a startup's PR strategy can help them to gain traction in the market and create a strong foothold.
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