<ul data-eligibleForWebStory="true">Creating a successful social media presence, especially for nonprofits, requires a well-thought-out plan.A nonprofit social media plan helps in communicating with followers effectively and gaining support for the mission.Having a structured plan saves time and ensures consistent messaging.Building a social media calendar including holidays, fundraising dates, and events is crucial.Understanding your target audience and tailoring content to engage them is essential.Diversifying content with informative, engaging, entertaining, and call-to-action posts is key.Utilizing original and shared content, videos, memes, and photos to engage followers is recommended.Choosing the right social media platforms based on your audience demographics is crucial for success.Determining the best times to post and maintaining a balance between informative and promotional content is important.A self-care approach to social media planning involves building relationships and providing valuable content.