<ul><li>Status quo bias is the human tendency to prefer things as they are, even when a change could bring better user experience.</li><li>Loss aversion creates a conflict for product marketers as users focus on what they may lose by switching to a new product.</li><li>Targeting specific pain points, providing clear education, and designing a seamless onboarding process can help overcome resistance to change.</li><li>Product marketing should work with human psychology to reduce barriers and help users discover genuine value.</li></ul>

5 Things I Wish I Knew While Launching New Products

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