<ul data-eligibleForWebStory="true"><li>Brand designers show mockups to buyers in pre-sales deck hero slides, translating nods as 'strong buy-in'.</li><li>Weekly 'validation sessions' involve clicking through choreographed prototypes, collecting ad hoc feedback without challenges.</li><li>Product managers spend days decoding feedback from Account Managers, only to reply vaguely about implementation.</li><li>Startups invest in tools like Amplitude for data-driven design decisions, debating retention challenges without user insights.</li><li>Despite efforts, design debt grows and user feedback remains unaddressed, leading to persistent issues.</li></ul>

5 things startups will do instead of testing with real users.

Discover more