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75 million deepfakes blocked: Persona leads the corporate fight against hiring fraud
- Sophisticated AI-powered fake candidates pose a significant threat to corporate hiring departments in the current remote work era.
- Persona, a San Francisco-based identity verification platform, is leading the charge against hiring fraud by introducing new tools to detect AI-generated personas and deepfake attacks during the hiring process.
- The company blocked over 75 million AI-based face spoofing attempts in 2024 alone and observed a 50-fold increase in deepfake activity in recent years.
- Cybersecurity professionals warn of an 'identity crisis' in remote hiring, predicting that by 2028, one in four candidate profiles globally will be fake.
- Persona's CEO emphasizes the importance of verifying candidate identities in real-time to combat state-sponsored actors and the insider threat for businesses.
- The enhanced workforce verification solution focuses on a 'multimodal' strategy across three layers: input, environmental context, and population-level patterns to identify fraudulent activity.
- Major technology companies have seen success with Persona's screening tools, achieving high levels of automated screening and preventing bad actors from accessing systems.
- The workforce identity verification market is projected to expand rapidly, with the global identity verification market expected to reach $21.8 billion by 2028.
- Persona's approach envisions a future where digital identity is established through accumulated behavioral history, making it harder for bad actors to create convincing false identities.
- The enhanced Persona Workforce IDV solution is available immediately, offering support for government ID verification in over 200 countries and territories.
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