<ul><li>YASO, invested in early 2023, has seen significant growth with 9 brand partners and $1.8m in revenue.</li><li>Co-founder Jonny Plein shares his entrepreneurial journey, starting with small projects to launching YASO.</li><li>YASO was founded in 2023 by experienced co-founders who spotted the need for brands to launch on Chinese social commerce channels.</li><li>Raising £2m pre-seed without a product, YASO's success defied investors' concerns about risks in the Chinese market.</li><li>A memorable moment for YASO was achieving over £100k in revenue within 9 months of launching.</li><li>Playfair, their investor, offers valuable insights on scaling and celebrating wins for YASO.</li><li>YASO's proudest moment was selling its first units through China OS and plans to exceed $250m in annual revenue within 5 years.</li><li>Jonny's advice to founders: Persist despite rejections; turning Playfair's initial rejection into successful partnership.</li></ul>

“8 Questions with Playfair” ft. Jonny Plein @ YASO

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