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8 Rules for Creating an Effective Responsive Website or App

  • Users prefer to use mobiles over desktops, making it essential for designers to create effective responsive websites and apps.
  • Declutter the design as it maximizes the potential of responsive websites and apps design; don't create designs overloaded with buttons and options that can overwhelm users.
  • Make tasks digestible, especially the most common tasks for users such as completing forms, ensuring that the form is as intuitive as possible.
  • Create button designs that are simple, follow common usage patterns, and view easily on small screens.
  • Use the keyboard efficiently and match it to the type of query and information, e.g., including the @ symbol when asking for email addresses.
  • The words used should be clear, easy to read, and understandable, providing direct instructions and avoiding jargon or unclear language.
  • Provide users with enough information when things go wrong, ensuring they can get back on track with ease, explaining why things went wrong and how they can be corrected.
  • It's essential to be wary of video backgrounds on websites and apps taking longer to load or not loading at all; resorts to still images if possible.
  • Consistency in design is important; designs should look and work in the same way across devices, maintaining the same fonts, color palette, imagery, and calls to action.
  • It's vital for designers to follow these eight rules when designing responsive websites or apps to alleviate user frustration and enhance user experience.

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