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8 women in sportstech are showcasing their talents in ‘Women-Led Design’
- Eight Australian women founders showcased their ideas as part of Australia Sports Innovation Week in Melbourne.
- ‘Women-Led Design’, presented by the Australian Sports Technologies Network, was attended by founders of apparel, wellness, sporting goods, digital, entertainment, youth sports, health and fitness, data analytics and more.
- The objective of the event is to highlight business success, diversity and inclusion within sports tech.
- Some notable founders included Suzie Betts of Boob Armour and Saara Jamieson of Cool Beans Underwear.
- Boob Armour, is a startup designed to protect and empower females in physical activity, while Cool Beans Underwear is making its entry in sports tech industry to reverse the decline in men’s health.
- Maria Baker of Nobody’s Princess also showcased her start-up, that specialises in women’s snow outerwear for all body types.
- Kirsty Richardson, the founder of Gravity Fit, a collection of science-based exercise and rehab tools, was also present.
- Marie Penny, the Co-founder of Project Flock, promoted her Melbourne-based start-up that created the world’s first ‘bio-motion’ rear bike light.
- Other women founders, Natalie Moore of Own Your Health Collective & MenoVest, Michelle Walshe of CoachMate, and CEO of Nola Technologies, Victoria Zorin, also showcased their ventures.
- The event aimed to inspire the next generation of women leaders in sportstech.
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