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9 Timeless Advertising Principles from David Ogilvy’s Masterpiece

  • David Ogilvy, known as the “Father of Advertising,” revolutionized the industry by blending psychology with creativity.
  • Here are 9 game-changing principles from his book "Ogilvy on Advertising" that can elevate your business or brand:
  • 1. Let your product's performance speak by demonstrating its value.
  • 2. Price shapes perception, so position your offerings as premium.

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