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93FT designs “playful” new Treehouse Hotel in Manchester
- 93FT has designed the interiors for Starwood Hotels' second Treehouse brand hotel in Manchester, emphasizing childhood nostalgia and creative freedom.
- Targeted at 25 to 45-year-olds, the hotel occupies a 1970s concrete building in the city center, formerly an office block and later a Renaissance Hotel.
- The design concept revolves around the brand ethos of 'carefreedom,' aiming to evoke a sense of nostalgia and playfulness reminiscent of childhood.
- The challenge was to create a commercial, comfortable environment while maintaining a playful aesthetic that meets health and safety standards.
- The interiors feature a mishmash of vintage items, reclaimed materials, and handmade elements to capture the spontaneity of children's creativity.
- Each of the 224 bedrooms is adorned with bespoke cushion covers made from denim off-cuts and furnished with patchwork quilts and unique door handles.
- The restaurant, Pip, boasts eclectic lampshades and shelves filled with rainbow glass bottles, invoking children's collecting habits.
- Chalkboards throughout the hotel encourage guests to embrace creativity, while various playful elements like tree stump chairs add whimsy to the design.
- The entrance features reclaimed windows, and a significant artificial tree with real bark creates a forest-like ambiance in the reception area.
- Future plans for the hotel include a presidential suite and rooftop bar design, continuing the playful and nostalgic theme of the Treehouse concept.
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