<ul><li>Val Zapata, a sneaker-collector, turned her hobby into a seven-figure business</li><li>She began with selling sneakers on Instagram, which eventually plateaued</li><li>Zapata stumbled across the live-selling platform, Whatnot, in 2022, which changed everything</li><li>She now hosts live shows and sells sneakers in real-time, scaling her business to seven figures</li><li>Her live-selling shows pull hundreds of buyers, and some streams have netted her over $25k in a day</li><li>Zapata believes the US is on the brink of a live-selling boom and recommends store owners learn the skill</li><li>She advises businesses to spend time educating buyers and to base their sales strategy on customer feedback</li><li>Zapata predicts that live selling could help her achieve a seven-figure monthly operation</li><li>Her current sales strategy has resulted in her reportedly selling over $4 million worth of sneakers so far in 2024</li><li>Zapata’s team of eight works out of a 6,000-square-foot warehouse, and they now offer streetwear as well as sneakers</li></ul>

A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.

A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.

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