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‘A big part of it is making things feel small’: Canva head of design Andrew Green on the secrets of creating global success
- According to Canva’s Head of Design, Andrew Green, having a clear vision is key to product development innovation; Green's startup roadmap entails investing in core products early on, valuing a balance between listening to customers/collecting feedback vs. taking risks, and shipping new features early on.
- Canva's growth into one of Australia’s most successful tech companies, worth $49 billion, is testament to its mission to empower the world to design.
- Green provides the insight to start-ups founders with regards to how to successfully develop their products and tackle challenges.
- The designer team encourages opinionated designers in the design team who bring a built-up instinct about what will work; they’re the people you want in your team.
- Green emphasises the importance of the informed simplicity approach of balancing the user’s feedback with the product's functionality to ensure that tools are both powerful and accessible.
- Jigsawing, cross-disciplinary collaboration, keeping things small and spicy but safe discussions within smaller teams have worked as productivity boosters for Canva.
- Shipping new yet imperfect products early on means validating ideas, building momentum, and refining and enhancing products in response to user feedback, leading to a thriving product.
- Canva's roadmap for long-term investment in artificial intelligence has been instrumental in unceasingly enhancing workflows, boosting creativity terming it central to Canva’s ambitions of scaling and sustaining growth.
- Green sees intuition and taking risks in the imaginative product development process as equally vital as informed decision-making, respecting the vision and trusting in the mission of powering the world to design.
- Green's approach to Canva's growth has been built around fulfilling its philosophical mission of empowering the world to design on any device.
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