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A Brutal Scene In ‘The Last of Us’ Boosted Interest in French Cookware Brand Mauviel

  • French cookware brand Mauviel, beloved by top chefs, gained attention due to a scene in 'The Last of Us'.
  • In the show, Jeffrey Wright's character, Isaac Dixon, intimidates with a Mauviel copper pan.
  • Isaac talks about his love of cooking and dreamt of affording a Mauviel pan, priced from $260 to $1,000.
  • The mention of Mauviel in the show led to a surge in search traffic for the brand.

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