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A Call to Product Leaders: If You Don’t Fund Discovery, You’re Not Funding Product Thinking
- Product leaders are reminded that without funding discovery, they are not truly supporting product thinking.
- Teams making decisions without learning in sprints rely on assumptions, not insights.
- Many product professionals are overwhelmed with delivery tasks and lack time for understanding if their decisions address the right problems.
- Discovery, the process of learning before building, is essential for reducing risk and aligning on goals.
- Lack of discovery indicates a lack of team empowerment and highlights a leadership and system issue.
- Product leaders are advised to start small with discovery efforts to enhance decision quality and clarify outcomes.
- Product discovery is crucial even for projects, migrations, and platform initiatives, not just design-driven apps.
- Teams should make space for exploring alternatives, interacting with users, and de-risking ideas to build products effectively.
- Incorporating learning goals alongside delivery KPIs is key to emphasizing the importance of discovery.
- Allocate time for assumption mapping, user interactions, and exploration as part of every iteration, not just as an add-on.
- Encourage narrative discussions on discovery in various leadership forums and empower teams to prioritize tasks based on value and outcomes.
- Utilizing AI tools can aid in accelerating analysis but should not replace direct interactions with stakeholders for meaningful insights.
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