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A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025

  • Neil Waller, cofounder of the creator-marketing agency Whalar Group, shared his predictions for the creator economy in 2025.
  • He expects more creators to plan out their content calendars and hire talent managers.
  • Waller predicts a larger adoption of generative AI tools by creators and an increase in monetization through online courses.
  • He also foresees audio technology advancements and the entry of athletes, politicians, musicians, and entrepreneurs into the creator space.

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