<ul data-eligibleForWebStory="true">Jacob Flaten from Sparklight Advertising wins Sell Smarter! Award using AdMall, assists local dock and trailer business.The dock and trailer business specializes in boat products, utility trailers, and enclosed trailers.The business owner embraced digital advertising to expand reach and counter increased competition.Flaten utilized AdMall's AudienceSCAN report to tailor the campaign pitch.The dock and trailer business invested $25,000 in a digital ad campaign.The campaign included YouTube ads, streaming ads, display ads, and Google ads.Positive results from the campaign include increased website traffic, market share traction, more phone calls/leads, and improved visitor engagement.Flaten recommends AdMall for all media sales professionals to aid in building client bases and supporting current clients.