The article discusses VP of Sales / CRO personas that are typically unsuccessful, despite exceptions.Persona #1 warns against hiring individuals who left the VP of Sales role for an extended period.Persona #2 cautions about candidates who excel at failing up and lack real scaling experience.Persona #3 advises against hiring VPs who only worked in small divisions of large tech companies.Persona #4 stresses the importance of hiring a VP of Sales familiar with the company's deal size.Persona #5 highlights the risk of hiring VPs who cannot bring a strong sales team with them.Persona #6 warns against candidates with impressive backgrounds but lacking passion for the role.The article recommends using a checklist to evaluate VP of Sales / CRO candidates thoroughly.It suggests having discussions with trusted individuals before making exceptions in hiring.Overall, the article emphasizes the importance of ensuring candidates are a good fit for the role and not solely swayed by appearances.For more detailed guidance on hiring a great VP of Sales, readers are directed to a comprehensive guide mentioned in the article.