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A founder’s market lens must zoom in, not out — what investors look for in your analysis
- In pitch decks, the market slide plays a crucial role in conveying a believable strategy to investors.
- A strong market narrative demonstrates understanding of the target customers, reach strategies, and timing.
- Starting with a Serviceable Obtainable Market (SOM) analysis, focusing on realistic reachable segments, is more effective.
- Sizing the market bottom-up with practical examples enhances credibility and understanding of entry points.
- Understanding market dynamics and conveying 'why now' is crucial for investors to see the timeliness of the opportunity.
- Emphasizing adoption friction considerations, such as decision-makers, budget ownership, and integration complexity, adds depth to the market analysis.
- Investors value how founders think about market challenges more than precise market numbers in early-stage pitches.
- A specific, bottom-up SOM analysis showcases customer understanding and growth strategies, earning investor trust.
- Market insight reflects commercial maturity and demonstrates the focus on building a viable business, not just technology.
- Building a credible market story is an essential step in preparing for a successful fundraising round.
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