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A good design is a good essay.
- UX professionals need to develop a persuasive argument at the core of how they create value.
- To frame and solve wicked problems, designers need to identify an issue, articulate their position and support it with argument.
- The value of UX lies in persuading stakeholders to do something different than what they were going to do.
- Even when defining how a product will behave, rather than discovering why, designers need to convince stakeholders.
- Designers shifting the burden of crafting persuasive arguments onto AI tools are making themselves less and less convincing.
- Designers need to adopt a deliberate approach to the design as an essay for a persuasive argument in its purest form.
- The axis between two distant data points becomes the structure around which everything else falls logically into place.
- An LLM cannot draw the inferences that discover interesting arguments or make them compelling, just shortens the content fed into it.
- Skills to persuasively articulate are always a worthwhile investment in the design of persuasive arguments.
- Designers hoping to break out of merely validating stakeholder biases need to reach beyond STEM and start designing arguments.
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