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A helpful approach to navigating the SEO AI shift
- Artificial Intelligence is changing SEO, creating a mix of new challenges and opportunities that are forcing marketers and developers to rethink their strategies.
- AI is expanding strategies that SEOs didn’t have to think of prior.
- Programmatic SEO is a way to automatically create web pages. Here's a basic idea: Collect data, make a template for the pages, use code to fill the template with data, check if the pages make sense, and publish them.
- The helpful content update of Google in 2023 altered SEO practices. It sparked controversy in the SEO community. While the update was challenging for many, it aimed to improve the overall quality of search results for users.
- Featured Snippets and AI Overviews are new AI-powered SEO tools that are rising in popularity.
- Here are some standout AI-powered SEO tools that can help in various ways, from AI writing tools to auditing a website's performance: Surfer SEO, Clearscope, Ahrefs, Semrush, and Claude.
- Builder.io is built with SEO in mind. It gives you tools to create search-friendly content without making things complicated.
- The "new" SEO strategy isn't new at all. It's what good marketers have been doing for decades: focusing on customer needs and aiming for ROI.
- Create quality content. Solve real problems and experiment with AI tools. That's the ticket to SEO success now and down the road.
- Here is a super helpful starter guide for SEO, thanks to Google Search Central.
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